Friday, March 11, 2011

Are you a part of Fashion Resource Book 2011?

Whenever I am shooting with a new girl, the first thing she asks me is if I would be providing her with contacts in the industry. It both annoys me and amuses me.

It annoys me, as I was never really able to compile a list of people who worked well in the industry and were in a position to provide good work to newcomers as well as established models & actors. It amused me because ‘personal’ contacts I might be having with some people are not really of any help to anyone unless they are good with their job. Eventually if you are talented and even a bit networked-its word of mouth and your own talent that gets you work.

But the big question always has been-where to go once you have a ready portfolio in hand? It was not just about the models looking for contacts, but designers looking for the photographers and the photographers hunting where to find the right agencies to work with…and agencies looking for production houses…

In short, a good directory listing such people was missing.

So, when my dear friend Atul Pandey (Editor of Mega Modelz magazine) first came up with the idea of having a Fashion Resource Book, I was very excited that finally this industry was going to have its own little black book of fashion!

After 6 months of extensive research, a dedicated team of twenty odd people put up the first issue of Fashion Resource Book (2010)-India's first fashion directory with contact listings of more than 5000 top fashion professionals that includes the fashion giants, stunning clotheshorses and ace lens men along with all the professionals in all possible categories related to the glam world- fashion designers, brands, stores, buyers, choreographers, models, makeup & hair artists, fashion schools, fashion media, fashion event organizers, PR agencies, retouching artists, production houses and many more.

In its first year, Fashion Resource Book (FRB) 2010 was a top of the line product catering to all international standards and encompassed more than 250 glossy pages of information and features on top names of the industry as well as relevant stories on how to break in and make it in the world of fashion.

Now in its second edition as FRB 2011, the book becomes bigger and better. I had a look at the first draft and it looks amazing. It turns hardbound, has a lot more number of contact listings and valuable fashion information, the untold stories, the success stories inked by a sway on the ramp to an inspiration that became a fashion legend that year. The spanking new book shall have inspirational fashion tales, backstage bites, and valuable tips along with encompassing a whole lot of relevant fashion information.

What I found really interesting was that Atul and his team has devoted an entire section to review of the year gone by (2010), called Fashion Year Book 2010-11. This section covers the essence of fashion in India in 2010 under following segments:

1. News Makers Of The Year 2010: Covers the achievements of various fashion professionals & fashion brands who found their moment of glory in the world of fashion in 2010. Split into various sections like Designers, Stores, Events, Photographers, Models, Show Directors, Stylists, Schools, Makeup, Health & Beauty and others, this section shall put the spotlight on faces of fashion who achieved commendable success in the year that was.

2. Fashion Basics: A section for the entrants to the industry, guiding them how to make a successful fashion career, starting from the basics and keeping it simple with the knowledge sharing by the experts of various fashion streams. It will include features on- Fashion Designing, Modeling, Photography, Makeup & Hair, Wellness & Holistic Health.

Now, why would I be writing in such details about a fashion directory on my blog? It’s simple- I feel it’s a must have for all those connected to the industry-an extremely useful tool. Next time you are going to ask me for contacts I would probably be asking you to buy a copy of Fashion Resource Book 2011, pick up the contacts from there and start mailing to them-rather than scratching your head where to start from in the industry!

Since the book is going in printing soon, if you are a fashion professional, you must send in your details now to get listed in the book and make the best of the opportunity.

For more information on FRB, please visit the link -
More information on FRB