With Love From Taj – The First-Ever Fashion Shoot Inside the Taj Mahal

With Love From Taj – The First-Ever Fashion Shoot Inside the Taj Mahal | Pravin Talan

Model wearing Rohit Bal couture during the With Love From Taj fashion shoot at the Taj Mahal by Pravin Talan.

Rohit Bal's couture meets the timeless beauty of the Taj Mahal.

More than a decade later, With Love From Taj continues to be regarded as one of the most iconic fashion tributes ever created around the Taj Mahal. Conceived as a completely non-commercial artistic project, ...it brought together India's leading fashion designers for the first-ever fashion shoot inside the Taj Mahal.

At a time when fashion had never looked at the Taj Mahal as a creative muse, With Love From Taj explored an entirely new visual language—where architecture, heritage, couture, photography and cinema came together in a single artistic vision.

Model wearing Anand Kabra saree at the reflecting pool during the With Love From Taj fashion shoot at the Taj Mahal.

Anand Kabra's elegant drapes reflect the romance and symmetry of the Taj Mahal.

Model wearing Rohit Bal couture during the With Love From Taj fashion shoot at the Taj Mahal by Pravin Talan. The shot was taken from across the river creating a stunning full view of Taj Mahal

Rohit Bal's inspired creation captured against full glory of Taj Mahal became an iconic photo.

India's Leading Fashion Designers on the Taj Mahal

The project featured original creations inspired by the Taj Mahal from some of India's finest designers, each sharing their personal interpretation of the monument.

Rohit Bal

"A confluence of love, art and craftsmanship, the ivory monument has been my inspiration for a long time, subtly visible to a keen eye for couture."

Sabyasachi Mukherjee

"For me the Taj Mahal is an epitome of love and luxury—the two main ingredients that drive any design house towards perfection."

Tarun Tahiliani

"What fascinates me is the intricacy of the inlay work inside the Taj. I think it's one of the finest in the world."

Anand Kabra

"A constant reminder of the beauty, talent and expertise that we have to offer. A declaration of love. How can one not be inspired by the Taj?"

Anamika Khanna

"The cutwork, the mosaic patterning, the symmetry and the sheer magnitude are to be revered."

Model wearing Sabyasachi couture during the With Love From Taj fashion shoot at the Taj Mahal by Pravin Talan.

Sabyasachi Mukherjee draws inspiration from India's greatest monument of love.

Tarun Tahiliani's exquisite craftsmanship framed against the marble masterpiece.

A Fashion Tribute to the World's Most Beautiful Monument

Photographer and filmmaker Pravin Talan conceived With Love From Taj as a visual celebration of one of the world's most photographed monuments. Using a wide range of lenses, carefully planned compositions and available natural light, he created a series of images that presented the Taj Mahal from fresh and unexplored perspectives.

The project resulted in a short film, a limited-edition coffee table book and an exclusive calendar, presenting the monument in a manner rarely seen before.

The fashion tribute featured inspired creations by Rohit Bal, Tarun Tahiliani, Sabyasachi Mukherjee, Falguni & Shane Peacock, Anamika Khanna and Anand Kabra. Over the years, the project received widespread appreciation and found coverage in leading publications across India and abroad.

More than simply using the Taj Mahal as a backdrop, the project explored the monument as a source of inspiration. Its perfect symmetry, intricate marble craftsmanship, changing moods of light, reflections and architectural details became an integral part of every frame.

Throughout the shoot, great care was taken to maintain a delicate visual balance between the monument, the couture and the models, ensuring that none overshadowed the other.

Each photograph tells a different story. In one frame, a woman draped in an Anand Kabra saree gazes into the reflection of the Taj Mahal at the central water channel. In another, a model wearing an Anamika Khanna creation walks gracefully alongside the intricate marble jali work. Every image reveals a different mood, a different composition and a different interpretation of the monument.

Model wearing Anamika Khanna couture beside the marble jali during the With Love From Taj fashion shoot at the Taj Mahal by Pravin Talan.

Anamika Khanna's contemporary vision finds harmony with Mughal architecture.

Model wearing Falguni & Shane Peacock couture during the With Love From Taj fashion photography project at the Taj Mahal. As the sun set over Taj and birds flew in the sky-it was a moment capured in eternity.

Falguni & Shane Peacock bring dramatic couture to an extraordinary heritage setting.

Fashion and heritage come together in one of the most ambitious shoots ever undertaken at the Taj Mahal.

Photographing the World's Most Photographed Monument

The greatest challenge in creating With Love From Taj was finding a way to photograph the world's most photographed monument in a manner that felt completely original.

Every day, thousands of visitors capture the Taj Mahal using cameras and mobile phones. The objective was not simply to photograph the monument again, but to discover perspectives, compositions and visual relationships that had never been explored before.

The project involved months of research and planning. Pravin Talan studied thousands of photographs of the Taj Mahal, analysed tourist movement, explored lesser-seen viewpoints and carefully observed how light interacted with the monument at different times of the day. The goal was to create images that would not only celebrate the Taj Mahal but also establish a seamless relationship between the monument, the couture and the models.

One of the biggest technical challenges was working entirely with available natural light. Photographing brilliant white marble while simultaneously retaining the texture, colour and detail of elaborate designer garments required precise exposure and meticulous planning.

Nearly ten visits to the Taj Mahal were made before the final visual plan was complete. Eventually, around fifteen carefully designed compositions were identified—each different from the other, each capable of being photographed without disturbing the thousands of visitors who arrive at the monument every day.

The guidance and support extended by the Archaeological Survey of India (ASI) and Uttar Pradesh Tourism proved invaluable throughout the project. As the understanding of the monument deepened, so did the responsibility of doing justice to one of the world's greatest architectural masterpieces.

With Love From Taj remains one of Pravin Talan's most researched and personally satisfying photographic projects—a tribute not only to the timeless beauty of the Taj Mahal, but also to India's rich heritage of art, craftsmanship and design.

A tribute to India's finest designers and one of the world's greatest architectural wonders.

Media Coverage & Recognition

The first-ever fashion shoot inside the Taj Mahal received widespread coverage across leading newspapers, magazines and photography publications in India and abroad.

Asian Photography magazine cover featuring Pravin Talan's With Love From Taj fashion shoot at the Taj Mahal.

Asian Photography dedicated its cover story to With Love From Taj

ndia Today Spice magazine cover featuring Rohit Bal couture from the first-ever fashion shoot inside the Taj Mahal by Pravin Talan.

India Today Spice featured With Love From Taj on its cover.

The Asian Age highlighted the making of With Love From Taj.

Mail Today newspaper features Pravin Talan's With Love From Taj project and its unique interpretation of the Taj Mahal.

Mail Today featured the project as a landmark artistic tribute to the Taj Mahal.

India Today feature on With Love From Taj by Pravin Talan, showcasing India's leading fashion designers inspired by the Taj Mahal.

India Today featured the project across multiple pages.

Hindustan Times reports on Pravin Talan receiving access for the first-ever fashion shoot inside the Taj Mahal.

Hindustan Times covered the historic permissions granted for the project.

Hindustan Times features With Love From Taj and photographer Pravin Talan's Taj Mahal fashion photography project.

Hindustan Times highlighted the national launch of With Love From Taj.

DLA newspaper features Pravin Talan's With Love From Taj project celebrating the art, culture and heritage of the Taj Mahal.

Regional media widely celebrated the project's artistic vision.

The Asian Fashion Journal features With Love From Taj by Pravin Talan, highlighting the first-ever fashion shoot inside the Taj Mahal and creations by India's leading fashion designers.

The Asian Fashion Journal featured With Love From Taj as a unique fusion of fashion, heritage and photography.

The project also received coverage across numerous newspapers, magazines, photography journals, television features and digital platforms, helping establish With Love From Taj as one of the most widely published visual tributes to the Taj Mahal.