YogaPulp campaign - trick to shoot Happyism

When you shoot for a "happy" brand - it's happiness that flows all around you. The #yogapulp campaign created by Sandeep from Palasa Creatives and produced by The Art of Visuals, had a simple brief of capturing happy emotions of the models.

And we did just that !

From a seven year old kid to sixty year old woman and our young models, it was a total fun environment and one of the fastest shoots I have done.

The trick to such shots is to take your subject to that zone in their mind where all they feel or recall is happiness. 

Now that the print campaign has been taken so positively, we are eagerly awaiting the commercial.